On reaching the 100,000 tweets #milestone

Yes, you read that right. If all goes as planned, the link to this blog post will be my 100,000th tweet. One hundred THOUSAND! Now that's a milestone!

It's incredible. I don't know how I made it this far. Sure, it helps that I started tweeting on July 15, 2007. And that I used to live-tweet many sporting and breaking news events.

I'm also known for my high rate of retweets. If something is interesting, worth reading, or worth thinking about, whether or not I agree with it, I retweet it. It helps start a conversation that would not take place otherwise. And quite honestly, I've had some amazing discussions following innocent, innocuous retweets, and not always about easy topics.

But I think that most of my tweets came from my high volume of interaction, which, after all, is the whole point of Twitter. I routinely come back to my phone after spending time tweeting from the computer to see @NailaJ has 97+ mentions.

Clearly, I must be doing something right.

To me, it's not just about sharing with others but also responding to what others share with you. The basis of humanity is interaction, and since we're all so busy with our very individualistic work/fun/food/gym/sleep life routines, Twitter is a way to break through the isolation that has now become quite a normal affair.

When I first moved to Kingston, as I told Kingston Life Magazine in my first (of many?) cover story on social media, I found a community in Twitter. I learned all about my new home, and more than many native Kingstonians, through Twitter. I made friends that will last a lifetime. I helped build Kingston into a better community (I hope!) by contributing to the discussion about and in Kingston and promoting the #ygk hashtag with the Limestone New Media Group.

When I found out that I was moving to Hamilton, the first thing I did, even before looking up apartments - and y'all know how tough that would be for a house-obsessed person like me - is looking up active and influential Twitter accounts in the area. I started making a Steeltown list before I could officially announce my move. I started tracking the #HamOnt hashtag. And once the secret was out, I immediately started following local leaders on Twitter.

It's how I came to meet so many awesome local people and visit so many awesome local businesses in less than three months. It's how I learned more about the community that I am now actively attempting to connect with, and not just for work purposes. It's how I'm slowly starting to adapt to being a Hamiltonian. And it's how I will come to understand my place in this community.

I can't wait.

Meanwhile, I will keep tweeting and keep connecting through Twitter. And one day, I will make it to 200,000 tweets. Maybe. If you keep tweeting with me.

On marketing yourself

Perhaps it's because of my upbringing and personal values, but I've always found it hard to market myself. Most of the time, I can't even accept compliments. This built-in humility isn't really the best personality trait for someone attempting to build their personal brand.

Like many other marketers, I just can't seem to transfer my professional skills to my personal life, in this sense. Selling myself, and learning to accept that it's a necessary strategy for someone searching to build a career in online media, marketing and branding has been a rough road. Still, I'm making small strides. This blog is one of them. Better managing my Twitter account is another. And I've recently started re-organizing my professional profiles, from private professional networks to updating my LinkedIn profile to creating this cute little Bit.ly bundle that combines all my major online presences on one page.

And today, I will be taking the last step on my to-do list: completely revamping my CV.

It's a task that's making me feel apprehensive because I'm nervous about settling on one path for my future. I know that several people have more than one CV or CV type to reflect their different career goals, but I've never been the kind of person to fragment my personality. When you talk to me, you get it all, not just pieces. Yes, we all filter our conversations based on whom we're conversing with, but I don't hide a part of myself like a secret that cannot be revealed. If it comes up, I'm usually pretty open with discussing pretty much anything. This is probably why I'm having a hard time attempting to split my personality on paper.

More importantly, it's quite nerve-racking to settle on one career goal when I have so many interests and avenues left to explore. Do I move away from TV and commit to PR/Media Relations? Do I focus on communications at a corporate level? What of my interest in social media managing and online marketing strategies? Even sticking to sports as my field of choice is a bit of a struggle since I am very much interested in not-for-profit organisations, military and defence systems, and government work in general. So how do I reconcile all these interests? I'm pretty sure I don't have a choice but to filter my presentation of myself and my skills in order to best benefit myself. To borrow from Foucault, I should use technologies of the self to better myself and maximise my future life opportunities.

And speaking of Foucault, I finally created a SlideShare account in order to most effectively share my work without clogging the blog. So for those who were interested in reading my paper on Foucauldian interpretations of the changing power relations in the NHL when its athletes take to Twitter, the wait is over! Without further ado, I am proud to present... *drum roll* "Rinkside Tweeting" available in its entirety online for optimal sharing (and branding!).

Because, as someone whose future lies in creative outlets, I (now) understand the importance of sharing my work with others. It's not about compliments, though constructive feedback is always appreciated. Like digital branding guru Mitch Joel, I am an introvert. So for me, it's about building my personal and professional confidence while sharing the knowledge I have acquired. It's about making a contribution to the world and knowing that I've done all I can to help others open their minds to new worldviews and ideas.

And who knows? Maybe that's what my CV should reflect. My desire to contribute to the world, no matter which professional path I choose to follow. It'll still require some trimming and fine-tuning, but by focusing on my skills and contributions rather than job titles, perhaps I can discover a new path to a fully fulfilling future. Only time will tell!

Stay tuned...

On the new #CBC News Network

So, what do you think?

Personally, I like the new CBC News Network, overall. I like the fonts, I like the colours, I like the feel... but.

There is a "but".

I don't like the casual feel of CBC NN.

Let me explain.

I know Jennifer McGuire says that's what Canadians want from CBC. The new jingles? Yes, they're catchy. In a Euro pop kinda way. But some of them dismiss the seriousness of the headlines. They make me feel like I'm watching CNN. And I have many a bone to pick with CNN.

I'm not sure what the point is to having a "news now" block graph in your lower third... Or the CBC logo, for that matter. I miss my transparent bug: it's a much less cluttered look and still does the job branding-wise. There's a reason I'm watching CBC instead of CTV's Canada AM or CP24 (if it were available in Quebec!)

And the scrolling headlines? They no longer scroll! It took a while, but I've gotten used to it. Unfortunately, I find that the information contained in the scrolls is not as complete as it used to be.

The weather lower third is useful, sure, but all day long? At least give us a more relevant forecast like Now, Later, Tonight. Or something along those lines. Not Now, Tuesday and Wednesday. I can get that information online or on the Weather Network.

Speaking of the weather... Pointing to a giant screen (how much did those cost, by the way?) seems ineffective so far. I miss my swirling weather maps, and I bet the meteorologists feel insecure at no longer being in control of the switching. I'm glad they're alternating with the green screen instead of making it all big screen.

I do love the set. I like the clean lines and open space: it matches the crisp fonts and bold wipes. I think some anchors are really embracing the standing up news-telling and it fits them well - especially Carol MacNeil. I'm also glad to hear, via a tweet by Hill reporter Rosemary Barton, that they don't really have to stand if they don't want to. Plus, the anchors are seated when interviewing in-studio guests.

More on the set: I love that Entertainment and Business and all that stuff is now in studio. I like the hits from across the newsroom, but I really do wish the camera was on a tripod instead of handheld. It looks amateur, not trendy.

I don't like seeing a reporter on the big screen behind the anchor. It diminishes the anchor (literally and otherwise!) and is way too CNN for my liking.

I know CBC will be working out the kinks for the next few days -like segment wipes with audio timing - and I hope they take our feedback and truly make it a network for Canadians.

Again, there's a but. I have a big problem with all these changes. As much as I like them (see below for more on that), it puts extra pressure on the already strained local workforce. The local crews not only have to deal with extended 1.5h newscasts, it now also has to put on a nightly newscast. And those will be live, not pre-taped.

And although the extended local newscasts are very repetitive with 3 nearly identical blocks at 5pm, 5:30pm and 6pm, the producers and reporters are still overworked, trying to make the content seem original or putting together multiple versions of the same package. With all the added workload and the smaller workforce, it's no wonder the reporters trip on their words during their live fronts. And yet, there's no added value for the viewers. In fact, we don't even notice. As one of my CBC friends puts it, "It's more work for less people, with a shiny cover put over it to make us all feel better."

But there are some positives:

I like that new stories are introduced on the 2pm newscast. Who needs to hear the same packs all day?
I like repeat in-depth interviews with guests like CBC's Defence specialist Bill Gillespie. Give me more extracts from that and less of this morning's pack.
I like variations on the same story, ie the H1N1 virus/vaccine. Not just the clinics opening and the US story, but also the pregnant couple who needs to find a new pre-natal class.
I like Carol asking a Toronto hospital official if they've over-hyped the pandemic. That's CBC bringing us into the news-making process.
I like Anne-Marie Mediwake as my mid-morning anchor. She looks right at home on the set.
I like the breaking news reporter, even though she's stuck in the newsroom. It adds a different voice to the mix.
I like that Your View or Your Voice or whatever it used to be called is now simply POV. Much easier to remember.
I like the new accompanying websites for The National, Connect with Mark Kelley, World Report, and Politics & Power. They've got great cross-platform integration features.

I love that the anchors now throw to each other between shows. No more awkward "hey, where'd she go?"
I'm in love with the yellow in the fonts. Bright! Happy! A bit of positivity in an often negative news cycle.
I love Colleen Jones' style on the story of the day... She makes it personable and shows us how it relates to us.
I love how well Carol fits in to the redesign. It's like it was made for her.

I still wish CBC would make it easier to find News Network stories online, and put them up there quicker. I can't wait for their "make your own lineup" feature. I hope it's easy to share and doesn't apply exclusively to The National.

I also wish they would cut to developing stories even without tape, especially if they have that breaking news reporter on air instead of one on the scene. If not, make mention of it, and say you're going to follow up on it. A good example? Today's House of Commons climate change flash protest. It was tweeted by a CBC reporter 20 minutes before CBC NN made any mention of it at all. The information wasn't right, but you can safely report the fact that the protest is happening.

And I wish there were more sports... Apart from Jeff Marek's new morning show sports segment, there is barely any sports content throughout the day. I understand that it's not developing news, but neither is entertainment, and at least it would mix it up a bit. It wouldn't be that difficult to put together a template for moving from a recap kind of pack to a preview pack as the day progresses, and hey! Maybe even add in some sports business news, like today's NHL/bankruptcy court action in Phoenix.

And so while I like the new CBC News Network overall, all of these changes haven't really improved news content, have they?

PS: Follow my tweets on this and other topics at http://twitter.com/nailaj.

On Indexing

When I decided to change my blog URL, I thought I had it made. I was finally ready to go from the unsophisticated, now defunct http://starshinediva.blogspot.com to the more professional http://nailaj.blogspot.com.

"NailaJ" also fit in with my "new" personal online branding as it matched my Twitter and Flickr handles. When I realized that I couldn't change my Flickr URL, I was disappointed, but I didn't think it was that big of a deal.

That's when I discovered the intricacies of search engine indexing.

Though I was always more or less aware of how sites got added to search engines, I forgot to take the lack of indexing into consideration when I switched URLs. I went from having having a respectable minimum amount of incoming traffic daily to almost no blog hits. For the longest time (give or take a week), I couldn't figure out why. (Not that I particularly value accidental 30-second clicks!)

That's when I noticed my keyword stats. Google and Yahoo! were no longer sending users my way (except for a couple of hits from Google.fi). Why? Well, even though I worked hard to establish my blog and presence online, indexing is still a primitive technology and couldn't see that I was still me, just... under another name and in a different place.

All my pride at my blog being the first search result for "Naila Jinnah"? Gone. Now, I've resorted to hoping that people will click on my Twitter feed, look under the bio, and stumble upon my blog, or find me through LinkedIn. It's no longer easy for employers to simply look me up. My social media/online branding credibility? Also greatly reduced.

Hopefully, my online involvement and activities will help boost my worth in Google's eyes and I'll return to my former blog glory... name recognition included.

Stay tuned...

PS: Maisonneuve re-posted my blog "On Hand Washing". How cool is that?