Wednesday, October 14, 2009

On Indexing

When I decided to change my blog URL, I thought I had it made. I was finally ready to go from the unsophisticated, now defunct to the more professional

"NailaJ" also fit in with my "new" personal online branding as it matched my Twitter and Flickr handles. When I realized that I couldn't change my Flickr URL, I was disappointed, but I didn't think it was that big of a deal.

That's when I discovered the intricacies of search engine indexing.

Though I was always more or less aware of how sites got added to search engines, I forgot to take the lack of indexing into consideration when I switched URLs. I went from having having a respectable minimum amount of incoming traffic daily to almost no blog hits. For the longest time (give or take a week), I couldn't figure out why. (Not that I particularly value accidental 30-second clicks!)

That's when I noticed my keyword stats. Google and Yahoo! were no longer sending users my way (except for a couple of hits from Why? Well, even though I worked hard to establish my blog and presence online, indexing is still a primitive technology and couldn't see that I was still me, just... under another name and in a different place.

All my pride at my blog being the first search result for "Naila Jinnah"? Gone. Now, I've resorted to hoping that people will click on my Twitter feed, look under the bio, and stumble upon my blog, or find me through LinkedIn. It's no longer easy for employers to simply look me up. My social media/online branding credibility? Also greatly reduced.

Hopefully, my online involvement and activities will help boost my worth in Google's eyes and I'll return to my former blog glory... name recognition included.

Stay tuned...

PS: Maisonneuve re-posted my blog "On Hand Washing". How cool is that?

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