On the Queen's University

To whom it may concern,

In September 2010, I will be embarking on a new journey. One that starts in Kingston, ON at the Queen's University. For the next two years, I will be a Master's candidate in the Socio-Cultural Studies of Sport programme at Queen's U.

And I am stoked!!!

While this may seem to be a diversion from my current course of career choice, it is not. For my thesis, I will be examining the use of social media by the NHL and its teams and players as a marketing and communications tool. Without spilling too many details, I believe I can find a model that will be applicable not only to NHL teams in general or to professional sports leagues, but also to amateur sports leagues, sporting events, not-for-profit organizations and events and perhaps even to media organizations.

My programme offers the possibility of submitting a thesis by manuscript, which is what I intend to do. Two birds: one stone!

Of course, this decision comes with a bunch of changes, from the content of my closet to my reading materials and my bedroom, not to mention my eating and spending habits. And while I wait for classes to start, I will be keeping busy with my World Partnership Walk Media Relations planning and activities, apartment hunting, and of course, the actual move.

Wish me luck... and link me up with any contacts that you think could help my research!

PS: Did I mention that I'm the new President of the Journalism Chapter of the Concordia University Alumni Association? Our first event is Thursday... I can't wait!