Tuesday, January 22, 2008

NHL in Touch

This is what I've been waiting for.

Last year, Alyssa Milano (Charmed, Melrose Place, Who's the Boss?) partnered with MLB to create a line of clothing for female baseball fans like herself. It was an instant hit.

Now, she is coming out with a similar line for NHL fans!

The NHL released a press release this morning confirming that Alyssa Milano will be co-hosting the 2008 NHL All-Star Rockin' Skate Event, something we already knew. As a bonus, she will also be signing autographs. Most importantly, this collaboration is to celebrate the launch of the "Touch" female fashion line.

Touch is designed by Alyssa, and it truly does blend fashion and function. The garments will be produced by G-III Apparel Group and will be on sale by early February. That includes outerwear, sets, fashion tops, denim, dresses and more...

Of course, all the items will be flattering to a women's curves ;)

Touch - by Alyssa Milano apparel will be sold on Shop.NHL.com, in the team stores, and even in some retail stores!!

"I am really excited about TOUCH's partnership with the National Hockey League,” said Alyssa Milano in the NHL press release. “I am looking forward to giving female hockey fans fashion apparel as unique and special as the sport they love."

“High fashion and team loyalty come together in the TOUCH clothing line,” said Brian Jennings, NHL Executive Vice President Marketing. “We are thrilled to offer this exciting line of apparel to our female fans and look forward to Alyssa's appearance at the 2008 NHL All-Star Weekend in Atlanta.”

I know I just can't wait! :)

1 comment:

Aneesa said...

I'm happy that Milano is designing a clothing line that isn't fixated on pastel colors (I despise the pink jerseys) but I think TOUCH needs to reinvest in R&D. These clothes are not for the real female hockey fan.